XO Conversations · May
156
↑ vs 0 in April (XO launched 1 May)
Avg Engagement Score
8.2/10
↑ from 6.1 at programme start
Clients on Track
2/4
2 Green · 2 Amber · 0 Red
Avg Goal Progress
52%
↑ from 31% at programme start
Active Clients
What XO did in this conversation
Connected patterns across sessions — recalled Mark mentioned "needing approval" the previous week and linked it to today's board pushback.
Guided without directing — asked "what would smaller and faster look like?" instead of suggesting the contract solution. Mark arrived at the answer himself.
Flagged the hot topic — Tom mentioned twice in 10 minutes. XO logged this for Simon's pre-brief as an avoid pattern worth exploring.
Captured the mood score — Mark self-reported 7/10, up from 5 on Monday. Trend line updated. Pre-brief will show 3-day recovery.
Auto-updated the pre-brief — Simon's Thursday brief now includes: Tom concern (flag), board approval pattern (limiting belief active), mood 7 (↑ from 5), contract approach decision (win to celebrate).
Intelligence captured from this check-in
Mood score recorded7/10 (↑ from 5)
Themes mentionedBoard dynamics, Tom, headcount
Decision loggedContract approach → win
Flag raised for SimonTom avoidance pattern
Pre-brief updated✓ Auto-synced to iCoach
Client
Session Context · Mark Reynolds
Thu 29 May · 2pm
ProgrammeBusiness Growth Coaching
Session number7 of 12
Mood at last session6/10
Current mood (XO)7/10 (improving)
Goal progress68% (↑ from 54%)
XO conversations since last session4 check-ins
⚡ Hot Topic — Action Required
Mark has mentioned Tom (BD hire) in 3 of the last 4 XO conversations — but each time pivots away from the topic before exploring it fully. XO logs this as an active avoidance pattern.
Suggested opening: "I've been noticing Tom comes up a lot between our sessions — what's the thing you haven't said out loud yet?"
Wins to Celebrate · Since Last Session
🏆Secured £180k contract with Vesper Group — Mark mentioned this was a "big one" he'd been working for 3 months
🏆First management meeting ran without Mark — team stepped up independently (Mark reported mood 8/10 that day)
🏆Solved the headcount problem himself during XO check-in Wednesday — contract approach removes CFO objection entirely
📊 Mood Trend · Last 10 Check-ins
Low point: 5/10 (Monday — board prep anxiety) → Current: 7/10 (Wednesday — post-board recovery). Overall trend: improving.
🧵 Recurring Themes · Last 4 Weeks
💬 Suggested Coach Questions
"You've mentioned Tom's performance three times this month — is this a person problem or a process problem?"
"What would a small proof-of-concept move look like that sidesteps the board approval dynamic entirely?"
"You said your 12-month goal feels closer than 6 weeks ago — what specifically shifted?"
XO × iCoach — The Between-Session Intelligence Layer
iCoach is your platform. XO is what happens in the 167 hours between sessions — daily WhatsApp check-ins that capture mood, themes, decisions, and breakthroughs, and feed that intelligence directly into iCoach before Simon sits across from a client.
How XO Feeds Into iCoach
Client faces a challenge
→
XO WhatsApp check-in
→
Intelligence captured
→
iCoach brief updated
→
Better coaching session
12×
More data per client per month vs sessions-only
+29%
Goal progress improvement with XO engagement
68%
Renewal rate with XO vs 38% sessions-only
What XO Captures Between Sessions
Daily mood scores — 1-10 self-reported, trended over the programme to surface patterns before they become problems
Theme tracking — recurring topics are counted across conversations; avoidance patterns flagged when a client pivots away consistently
Wins & breakthroughs — captured in real-time, not reconstructed from memory during the session. Simon celebrates what actually happened.
Decisions & commitments — when a client makes a decision in XO, it's logged and followed up. Accountability without accountability calls.
Risk signals — mood drop below 4, two-day silence, or language patterns associated with disengagement trigger an alert for Simon
What This Means for iCoach
Richer session preparation — every iCoach session has a pre-brief that would take 45 minutes to compile manually. XO generates it in 4 seconds.
Better client outcomes — clients who engage with XO between sessions progress 29% faster toward their goals than sessions-only clients.
Higher renewal rate — outcome improvement translates directly: 68% renewal with XO vs 38% without. Every cohort is more profitable.
No additional Simon time — XO runs the between-session engagement autonomously. Simon doesn't read check-ins; he reads the brief XO compiled from them.
Scale without friction — iCoach handles 100 or 10,000 clients the same way. XO adds between-session depth at every scale point without extra coaching hours.
📈 iCoach + XO Scale Economics
| Model | Clients | ARPU | Monthly Rev | Simon's Time | XO Check-ins/mo |
|---|---|---|---|---|---|
| 1:1 Coaching (current) | 10 | £1,200 | £12,000 | 40 hrs | — |
| iCoach standalone | 100 | £49 | £4,900 | 5 hrs | 0 |
| iCoach + XO layer | 100 | £79 | £7,900 | 5 hrs | 3,000 |
| iCoach + XO (scale) | 500 | £79 | £39,500 | 6 hrs | 15,000 |
| iCoach + XO (full scale) | 1,000 | £79 | £79,000 | 8 hrs | 30,000 |
XO adds £30/client/month ARPU to every iCoach subscriber because clients who are engaged between sessions achieve better outcomes, renew at almost double the rate, and refer more actively. The XO layer is built once — it scales with iCoach at near-zero marginal cost.
New Level Results — Contact Map
| Contact | Role | Focus | Status | Next Step |
|---|---|---|---|---|
|
Simon Teague
simon.teague@newlevelresults.co.uk
|
Co-founder & Head Coach | DELIVERY LEAD | CHAMPION | Current user of demo. Confirmed 27 May call. Day-to-day delivery owner. |
|
Andrew Duncan
andrew.duncan@newlevelresults.co.uk
|
MD & Co-founder · Built iCoach | COMMERCIAL | JOINING 27 MAY | Joining the 27 May call. Will ask about commercial model & iCoach integration. Prepared: Scale Economics tab. |
|
Richie Saville
rs@multiversant.com
|
Introducer · Multiversant | SPONSOR | WARM | Warm intro complete (20 May). Present on initial XO + NLR call. Ongoing advisor relationship. |
Deal Status
StageDiscovery Complete → Demo
Introduced byRichie Saville · 20 May
Key eventWed 27 May — Andrew joining
Pilot proposalReady to issue post-call
Timeline6-week prototype, no upfront cost
Data & complianceUK-hosted · GDPR compliant
Talking Points for 27 May
For Simon: XO doesn't replace your coaching — it means every minute you spend in a session is better informed than it would be otherwise.
For Andrew: XO adds £30/client/month ARPU to iCoach. At 1,000 clients that's £30k/month incremental revenue for NLR. The XO layer scales with iCoach at near-zero marginal cost.
No app to install — clients engage via WhatsApp. No onboarding friction. Activation rate in pilot: 75%.
Pilot structure — 4–6 week prototype, 4 clients, no upfront cost. We prove the model before commercial terms.
4
Active client programmes
48.2K
XO knowledge vectors
156
Check-in transcripts ingested
Today
Last KB sync
Curve® Methodology Ingested
XO has ingested The Curve® methodology, Simon's coaching framework, and NLR's session structures. Every XO check-in draws on this to ask questions aligned with the programme.
Pattern Intelligence Detected · This Month
Limiting belief — active: "Need approval before acting" detected across 7 Mark Reynolds conversations. XO surfaced it; Simon can address it.
Avoidance pattern — flagged: Tom (BD hire) mentioned then pivoted away 3× by Mark. Classic deflection signature. Pre-brief flagged.
Engagement risk: Emma's mood trend flat at 5-6/10 for 2 weeks — no wins logged. Board presentation anxiety is acute. Session Monday is high-leverage.
Breakthrough detected: James confirmed Frontline Ventures term sheet meeting. XO captured this at 8pm on a Sunday — would otherwise have waited until Monday's session.
XO Knowledge Reads
Check-in transcripts processed156 / 156
Themes extracted47 recurring patterns
Limiting beliefs detected6 across 3 clients
Pre-briefs auto-generated8 this month